The Kids Are All Right: Marketing To Millennials
By Vizu .
This article originally appeared in the Adotas newsletter
Marketing to “millennials” — the generation born after...
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Click-through Rates Also Irrelevant In Video
By Vizu .
A version of this article first appeared on Mediapost's Video Insider.
Video advertising would appear to be a powerful brand-building tool. But it is also an expensive tool and advertisers need proof...
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Online video is more than just views and clicks (via eConsultancy)
By Vizu .
Two-thirds of UK marketers plan to increase their online video spend, but to get the maximum value out of it, marketers will need to go beyond measuring views and...
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Click-Through Metrics Come Under Fire (via MediaPost)
By Vizu .
Jeremy Stanley, vice president of analytics at Collective, believes that marketers should stop using CTR to measure performance of their campaigns. "In fact, they should stop tracking CTR...
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Q2 Newsletter
Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say (via ClickZ)
At a recent Streaming Media East panel, agencies and brand advertisers revealed that they are continuing to shift TV dollars into online. The practice seems to be most prominent in the CPG...
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