Wednesday, Mar. 22, 2017
The result of optimizing against brand lift metrics produce some eye popping results

Click-through Rates Also Irrelevant In Video

By Vizu .

A version of this article first appeared on Mediapost's Video Insider.


Video advertising would appear to be a powerful brand-building tool. But it is also an expensive tool and advertisers need proof...

To maximize online video's value, marketers will need to go beyond views and clicks

Online video is more than just views and clicks (via eConsultancy)

By Vizu .

Two-thirds of UK marketers plan to increase their online video spend, but to get the maximum value out of it, marketers will need to go beyond measuring views and...

Research from Collective suggests CTR and Brand ROI are inversely related

Click-Through Metrics Come Under Fire (via MediaPost)

By Vizu .

Jeremy Stanley, vice president of analytics at Collective, believes that marketers should stop using CTR to measure performance of their campaigns. "In fact, they should stop tracking CTR...


Q2 Newsletter

65% of respondents to a BrightRoll survey plan to reallocate campaign dollars from TV to Online Video

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say (via ClickZ)

At a recent Streaming Media East panel, agencies and brand advertisers revealed that they are continuing to shift TV dollars into online. The practice seems to be most prominent in the CPG...

Measuring Integrated Advertising (via iMedia)
When Brand's Goal Is Generating Audience