Friday, Jul. 11, 2014
The result of optimizing against brand lift metrics produce some eye popping results

Click-through Rates Also Irrelevant In Video

By Vizu .

A version of this article first appeared on Mediapost's Video Insider.

 

Video advertising would appear to be a powerful brand-building tool. But it is also an expensive tool and advertisers need proof...

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To maximize online video's value, marketers will need to go beyond views and clicks

Online video is more than just views and clicks (via eConsultancy)

By Vizu .

Two-thirds of UK marketers plan to increase their online video spend, but to get the maximum value out of it, marketers will need to go beyond measuring views and...

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Research from Collective suggests CTR and Brand ROI are inversely related

Click-Through Metrics Come Under Fire (via MediaPost)

By Vizu .

Jeremy Stanley, vice president of analytics at Collective, believes that marketers should stop using CTR to measure performance of their campaigns. "In fact, they should stop tracking CTR...

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Q2 Newsletter

65% of respondents to a BrightRoll survey plan to reallocate campaign dollars from TV to Online Video

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say (via ClickZ)

At a recent Streaming Media East panel, agencies and brand advertisers revealed that they are continuing to shift TV dollars into online. The practice seems to be most prominent in the CPG...

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Measuring Integrated Advertising (via iMedia)
When Brand's Goal Is Generating Audience